Understanding Branding: Does your company need it?
What's the difference between a brand and a logo? What is a brand strategy? How does a brand strategy inform the design of a brand and why is that important? Do you want to work with a graphic designer or brand agency and want to save time and money by communicating your requests clearly in a language they can understand? Do you need to spend money on branding or will it waste more money than it brings in?
Branding is in demand and you might be wondering, does my company need it? Is it time to rebrand? How much should I spend on my branding? Who should I hire? Luckily, graphic designers are also picking up on this trend and are trying to understand how to meet the demand in the best way possible?
Raw Design Studio’s 4-hour workshop aims to empower aspiring entrepreneurs, marketing executives and graphic designers with practical branding knowledge gained from seven years of experience developing brands for companies in more than fifty industries.
The session starts with the fundamentals of branding so you can understand the vocabulary and the process of branding. Then an open discussion will be held to understand your business or designer specific needs. We will then go through a series of individual exercises to help develop a design brief that will communicate your brand. These exercises will clarify the essence of your brand, your current branding needs and more importantly why you might decide to rebrand. Finally, participants will share their final design briefs and share any insights they have gained to keep everyone in the session informed on key points.
Gain a practical branding vocabulary to communicate clearly to designers or internal business units.
Understand the fundamentals of brand development to develop a strong brand.
Learn and share ideas with entrepreneurs & designers that are in a similar circumstance as yourself.
Write a design brief that clearly communicates your brand.
Hour 1 - Branding Fundamentals
Hour 2 - Needs Exploration
Hour 3 - Branding Exercises
Hour 4 - Design Brief Presentation & Discussion
Date: 29th April 2017
Time: 5:00 pm - 9:00 pm
Venue: Raw Design Studio
FOR SILA MEMBERSHIP SPECIAL RATE - Contact us on firstname.lastname@example.org