Hot & Cold: Social Media Writing
Topic: Media Writing
Location: Elevation Burger Bidaa’
In partnership with
In this bilingual 3-part workshop series, participants will find inspiring new ways to engage their audience through social media. The workshop series will teach more complex skills as it goes on, from captioning photos to writing reviews, from managing online communities to developing your lifestyle brand. Participants can sign up for one/two parts or all three. The Hot & Cold: Social Media Writing workshop will present successful social media case studies in both Arabic and English. We will provide activities for the participants so that they may practice their media writing skills, and go over many different approaches for engaging audiences through social media. We aim to be instructive, interactive and fun!
To help writers, PR and marketing executives, account managers, small business owners and aspiring social media mavens to develop engaging new social media approaches and gain confidence in their media writing skills.
The workshop focuses on presenting successful social media case studies and helping participants to go on and create natural and lively community relationships and conversations through social media, and aims to encourage participants to understand their own brand and audience better.
With a Cherry on Top: Captioning Your Posts
Activity: Captioning photos based on your audience and intention
Outcome: Snappier and more creative caption writing with an emphasis on catering to your audience and community
Cooking Criticism: Creating and Managing Online Communities
Activity: Writing reviews and criticisms, creating live posts
Outcome: Demystifying how to deal with criticism and feedback from your community
Spicing It Up: Integrating Storytelling into Your Virtual and Physical Space
Activity: Writing stories and brainstorming ideas for engaging audiences to share their personal experiences of your brand and how it complements their lifestyle
Outcome: More engaged communities on social media and stronger image of your brand
Who can attend the workshop?
Those with a basic understanding of social media. Should be comfortable reading/writing in Arabic and/or English.