WAJHA is a non-profit social design initiative that uses design and branding knowledge to help communities by offering design services for free. Taking its name from the Arabic word for ‘façade,’ Wajha’s design work mostly takes place on shopfronts. By bringing design into the public arena, the work aims to create a shared experience around these focus points.
Wajha "copies" the essence of traditional craftsmanship and visual relics of culture. Inspired by the abundant imprints of our history as it progresses, we transform and recreate these visual "markers" to design a new identity for the Arab street.
Wajha was founded in 2012 by Hussein Alazaat and Ali Almasri in Jordan.