Siân Prime Imaginer / Pragmatist

Siân’s specialism is encouraging creative and social innovators to return to their “boldness” and through this create sustainable enterprises and social and aesthetic impact. She works to understand the place of emotional intelligence in business and financial models, and is developing expertise in new business models for cultural, creative and social enterprises as well as looking at the opportunities from developing audiences’ agency (on and offline) as new business models .She is the Programme Director for Goldsmiths, University of London’s MA Cultural and Creative Entrepreneurship and also teaches on the MA Social Entrepreneurship programme - based at the Institute of Creative and Cultural Entrepreneurship - as well as on Goldsmiths’ MSc Digital Entrepreneurship, MSc Management of Innovation and MA Prospects of Innovation courses. Siân has worked for and with a range of combined arts centres, incubators, government offices and a range of players in the UK, Europe and the MENA region to develop new content and approaches to the delivery of support programmes for creative, cultural and social innovators. She established the content for the UK’s National Endowment for Science, Technology and the Arts’ (Nesta) enterprise development programme for artists and designer to move their creative thinking to entrepreneurial thinking; she also co-ran a £15million seed fund for Nesta. Siân developed the material with the rest of the Creative Pioneer team for Nesta’s Creative Business toolkit and trained a number of trainers who continue to develop and deliver the work under a Creative Commons licence, for clients including the British Council. It is this model of working, sharing new knowledge and approaches, that best suits her.

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