The concept store and brand “L’atelier Nawbar” was introduced in January 2011. Infusing a contemporary edge to an age-old-tradition, L’atelier Nawbar creates accessibility and advocates personal creativity. At L’atelier Nawbar, the process of jewelry making is shown, when it has always been hidden behind the scenes. The store is an accessible place for customers and designers to turn to. If a designer needs an exhibition space and a team of craftsmen, L'atelier Nawbar provides it. If someone has a specific design in mind, they can draw it on the spot or browse through the media section of the studio for ideas and inspiration. And if retailers are looking to manufacture a design in bulk or to repair pieces, they can count on the studio’s experts to provide them with what they need.