Lilian is a business designer/creative strategist focused on using design as a medium to drive business innovation. Her background is in graphic design and marketing, which she practiced for several years in various fields, with an emphasis on luxury fashion retail. She then pursued an MA in Business Design and Innovation Management from Domus Academy Milan. Currently she works with businesses/start-ups/social enterprises on creating & monetizing value through design-thinking methods while leveraging consumer-centric culture. This means that Abou-Zeki helps entrepreneurs as well as design executives clarify their visions, consolidate their product offerings and strategically market their brand narratives. She also teaches ‘Design Thinking & Innovation’ at the Lebanese American University.